Sam Frans Otel
Sam Frans Hotel — Antakya Boutique Hotel Website + Online Booking
Problem
When a boutique hotel's bookings depend entirely on OTA platforms, it pays commission on every reservation and the guest relationship stays with the platform. To win direct bookings, the hotel first had to convey its atmosphere digitally — historic stone architecture cannot be told with template websites.
Travellers' search behaviour ("places to visit in Antakya", "Antakya boutique hotel") also found no answer on the hotel's own site.
Solution
A photo-first design was built: a full-screen LayerSlider showcases the arched stone halls and rooms within the first second. Room detail pages (Standard + VIP with jacuzzi, with full amenity lists) mature the booking decision on the page.
The online booking page encourages direct-channel reservations; the guest reviews section provides social proof. The "Places to Visit in Antakya" guide captures travellers in the planning phase through organic search and connects them to the hotel. Completed with KVKK-compliant cookie consent and a mobile-friendly build.
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