Novae Concept
Novae — Modern Lighting E-Commerce Platform
Problem
A brand targeting design-conscious consumers needed an e-commerce experience that tells the product's story. Typical Shopify themes felt like a "catalog shop" — not enough for Novae's aesthetic positioning. Organic Instagram and TikTok traffic also had to be converted into sales through a proper conversion flow.
Solution
A custom Liquid theme carrying the brand's aesthetic language, built on Shopify's stable infrastructure. Product-page typography and visual hierarchy, an "Inspiring Moments" carousel with living-space compositions, a campaign badge system, and Instagram Shopping + TikTok Pixel integration. Mobile-first responsive design — most product research starts on mobile — with a checkout flow optimized for one-handed use.
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